Better models to understand consumer behaviour and their use to improve marketing strategies will be studied.

This line focus on Tourism and Sport as two key áreas for the Portuguese economy to have better models to support major decisions.

This research is oriented to improve auditing and fiscal methods adopting the continuity principle and data analyses of a representative sample of firms.

E-Commerce is studied in terms of the processes of change of the Banking sector and of new marketing strategies for distance and blend learning.

The planned research in this Area will be based on important results already published during last years.